Logos are a core to motion graphics and for some fun exploration, I decided to do three logos for three different companies that I found to pose a creative challenge in terms of animation. The three companies I chose where Chewy, Delta, and Dominos. Each logo has a different animation technique explored from frame by frame in the Chewy logo, to classic keyframes with the Delta logo, and 3D sketch n’ toon with the Domino’s Logo. I had a lot of fun flexing my animation mindset in different directions as I wanted to challenge my adaptability to different animation styles in a short timeframe.
TIMELINE: 3 WEEKS (From design to conception) PROGRAMS: After Effects, Photoshop, Illustrator, ProCreate, Cinema 4D, and Pro Tools.Process
Delta Logo Exploration
Delta Written Exploration
Delta Color Scheme
Delta Storyboard
Chewy Logo Exploration
Chewy Written Exploration
Chewy Color Scheme
Chewy Storyboard
Chewy Style Inspiration
Domino’s Logo Exploration
Domino’s Exploration
Domino’s Color Scheme